2022-2027 Illinois Comprehensive Cancer Control Plan Social Media Ambassador Dissemination Toolkit

The Illinois Department of Public Health (IDPH) is pleased to share the 2022-2027 Illinois Comprehensive Cancer Control Plan (the “plan”). The plan provides a roadmap to guide cancer prevention, screening, treatment, and survivorship activities throughout Illinois. This toolkit has been created to assist you and/or your organization with the plan’s rollout, and to provide some simple tools to help share information about the plan.

You are invited to use one, some, or all the resources that are in this dissemination toolkit. If you have questions, contact the Illinois Comprehensive Cancer Control Program at DPH.CompCancer@illinois.gov.

The toolkit can be used as an instrument to organize the resources that have been made available. The purpose of the toolkit is:

• To help raise awareness of the plan and its priority areas
• To direct individuals and organizations to the plan document
  
• To standardize dissemination information about the plan
  
• To highlight the cancer experiences of Illinois people
  

With your help, awareness of and access to the plan will be increased. The plan’s goals and objectives include cancer education, screening, treatment, and long-term survivorship care for all, regardless of geography, financial status, insurance coverage, or any other characteristic. By working collaboratively, the fight against cancer will be strengthened, cancer morbidity and mortality will be decreased, and lives will be enriched.

The Illinois Cancer Partnership hosted its annual meeting to report on progress made toward the plan’s objectives on March 31, 2022. The meeting focused on the release of the 2022-2027 plan and progress made toward objectives since the plan’s development. Interested individuals, community organizations, schools, employers, health care professionals and organizations, health insurers, and policy makers were invited to attend to learn more about the plan. Be on the lookout for future annual meeting invitations.

This toolkit can be used anytime you are interested in sharing information about the plan. By using the toolkit resources, you can raise awareness of the plan and its three priority areas – prevention; screening and early detection; and diagnosis, treatment, and survivorship. Health equity is embedded within each priority area. In addition, this toolkit includes information about health equity and health disparities concerning cancer.

The following one-pagers can be shared electronically or through print. We recommend posting in your workplace or agency, posting to social media, sharing with social and professional networks, emailing over listservs, and/or shared in newsletters. Use the materials as you see fit for your audience.

The one-pagers include a Quick Response code (QRC) that will lead to the Illinois Department of Public Health (IDPH) webpage that houses the 2022-2027 Illinois Comprehensive Cancer Control Plan, along with valuable references. The one-pagers can be shared electronically or in a printed format.

General overview of the plan with a goal to highlight key takeaways, including the priority areas, overarching goals, and the role that you are encouraged to fulfill.

Summarizes the five overarching goals of this priority area and presents data concerning cancer risk factors.

Highlights screening and early detection goals and presents data on up-to-date screening for breast, cervical, and colorectal cancers by race and ethnicity.

Describes goals and presents data on Illinois cancer incidence and mortality.

Defines health equity and health disparities and identifies strategies to address access to care issues.

Describes the impact of COVID-19 on health disparities and provides suggested strategies to address them.

Defines health equity and health disparities and identifies strategies to address health literacy.

Addresses strategies to address health disparities among LGBTQ communities and defines health equity and disparities.

The following hashtags, brainstormed by the Illinois Cancer Partnership, are recommended to establish branding, consistency, and uniformity in social media messaging and presence. As mentioned, you can post on your social media page(s) as you see fit, but you are encouraged to include at least one of these hashtags in each post.

• #2022IllinoisComprehensiveCancerControlPlan
• #2022ILCancerPlan
• #ILCanPlan
• #CollaborateToControlCancerIllinois

The following Tweets and Facebook posts are examples of how to share information about the plan. Use the ones below or tailor them as you see fit for your audience. For uniformity, you are encouraged to use a suggested hashtag per post. It is also recommended that your posts include an infographic of the related one-pager.

Below is a suggested topic schedule to highlight the release of the plan, which can be shared along with the accompanying one-pager:

• Week one: Release of the plan
• Week two: Prevention
  
• Week three: Screening and early detection
  
• Week four: Diagnosis, treatment, and survivorship
  
• Week five: Access to care
  
• Week six: COVID-19
  
• Week seven: Health literacy
  
• Week eight: Lesbian, gay, bisexual, transgender, and queer communities
  

Regular follow-up messages can also be posted to find out how people are incorporating the cancer plan into their work. Consider monthly posts highlighting sections of the plan that tie into the cancer awareness months.

Several cancer sites have designated awareness months, displayed in the calendar below.

Various organizations have provided resources, including social media toolkits, that can be used during cancer awareness months. Check out the provided links. The following are sample messages for awareness months for the priority cancers.

• January is cervical cancer awareness month. HPV vaccine is safe and prevents cervical cancer. Visit the 2022-2027 #ILCancerPlan to learn more (include the Prevention infographic).
• To increase cervical cancer screening rates, provide focused education to underrepresented populations through community partnerships. Visit the #ILCancerPlan for more strategies (include the Screening and Early Detection infographic).
  
• February is National Cancer Prevention Awareness Month. It’s OK to talk to your family about being screened for cancer. Find more strategies in the #ILCancerPlan (include either the General Cancer infographic or the Prevention infographic).
  
• March is Colorectal Cancer Awareness Month. Wear blue for Colorectal Cancer Awareness to raise awareness and share your selfie! Find strategies in the #ILcancerplan. #DressInBlueDay (include the Screening and Early Detection infographic).
  
• May is Melanoma and Skin Cancer Awareness Month. Melanoma is usually curable when detected and treated early. Find strategies in the #ILCancerPlan (include either the Prevention infographic or Screening and Early Detection infographic).
  
• September is Prostate Cancer Awareness Month. Get informed and check out the #ILCancerPlan for strategies (include the Screening and Early Detection infographic).
  
• October is Breast Cancer Awareness Month. Get informed and check out the #ILCancerPlan for strategies (include the Screening and Early Detection infographic).
  

American Cancer Society: https://www.cancer.org/about-us/who-we-are/press-kit.html

American Society of Clinical Oncology: https://www.asco.org/sites/new-www.asco.org/files/content-files/advocacy-and-policy/documents/2018-live-to-conquer-cancer-social-media-toolkit.pdf

Centers for Disease Control and Prevention: https://www.cdc.gov/cancer/dcpc/resources/infographics.htm

George Washington Cancer Control Center: https://cancercontroltap.smhs.gwu.edu/health-awareness-campaigns

National Cancer Institute: https://ncipamn.org/wp-content/uploads/NCI-Toolkit.pdf

National HPV Vaccination Roundtable: https://hpvroundtable.org/resource-library/media-download-page/

Lungevity: https://www.lungevity.org/raise-awareness-on-social-media

With your help, we hope to spread awareness about the 2022-2027 plan. The following examples are some ways to do so. You are encouraged to use any of the suggestions, but feel free to create an event that works best for your audience.

• Produce a public service announcement (PSA) to broadcast the plan
• Host an event for your unique audience to promote the plan
  
• Host a news conference with available partners (IDPH, ICCCP, ICP, etc.)
  
• Use information from the plan in your advocacy work
  
• Create a brochure or trifold explaining the plan for your specific audience
  
• Create an app for the plan
  
• Host a Twitter chat with a single hashtag
  
• Host a webinar
  
• Generate a QR code to share your tailored information electronically
  
• Connect priority cancer awareness months with the relevant one-pagers on social media
  
• Find stories from cancer patients, survivors, and caretakers, and include the importance of cancer plan
  
• Write a blog post to share about the plan
  

For more information about writing for social media, check out the Centers for Disease Control and Prevention’s (CDC) social media guide at https://www.cdc.gov/socialmedia/tools/guidelines/guideforwriting.html.

When sharing information about the plan, you may decide to share cancer data and statistics relevant to your audience. There are several publicly available data sets that may be of use for this effort:

The Behavioral Risk Factor Surveillance System (BRFSS) is the nation’s premier system of health-related telephone surveys that collect state data about U.S. residents regarding their health-related risk behaviors, chronic health conditions, and use of preventive services.

The CDC’s Division of Cancer Prevention and Control (DCPC) is the national leader in efforts in prevention and early detection while improving the health of cancer survivors. In addition, DCPC works with several federal agencies for data collection regarding cancer cases in the United States. The DCPC is working with national organizations and state and local health agencies to help Americans lower their cancer risk by increasing the usage of prevention strategies and screening.

Since 1998, the CDC National Comprehensive Cancer Control Program (NCCCP) has been responsible for providing funding, guidance, and technical assistance for programs across the United States that create plans to prevent and to control cancer. Since the creation of the NCCCP, 69 cancer plans have been created and developed.

The Chicago Department of Public Health and Population Health Analytics, Metric and Evaluation (PHAME) Center at the University of Illinois at Chicago advocate for data to be accurate, transparent, and easy to understand. They created the Chicago Health Atlas so that you can review, explore, and compare health-related data over time and across communities. In addition, the atlas offers a place for residents to see progress toward implementing Healthy Chicago, the citywide plan to improve health equity. The atlas includes indicators about social and economic factors, health behaviors, demography, clinical care, physical environment, and morbidity and mortality.

The Illinois Comprehensive Cancer Control Program (ICCCP) encompasses four priority areas set by the CDC National Comprehensive Cancer Control Program (NCCCP), which includes primary prevention, early detection, treatment, survivorship, and health equity. ICCCP is devoted to ensuring Illinoisans are educated about cancer and prevention practices, while having the opportunity for a lifestyle to reduce cancer risks and a greater access to early diagnosis and treatment.

The Illinois State Cancer Registry (ISCR) is the only population-based source for cancer incidence information in the state. Cancer cases are collected through mandated reporting by hospitals, ambulatory surgical treatment centers, non-hospital affiliated radiation therapy treatment centers, independent pathology labs, dermatologists, and through the voluntary exchange of cancer patient data with other (mostly nearby) states.

The National Cancer Institute (NCI) is the federal government’s cancer research and training agency. NCI promotes cancer research by supporting and convening research. In addition, the NCI is responsible for the coordination of the National Cancer Plan. There are two main roles that the NCI focuses on:

• cancer research
• training and support for cancer research

U.S. Cancer Statistics provide official cancer information on the U.S. population. This data resource combines cancer registry data from CDC’s National Program of Cancer Registries (NPCR) and the National Cancer Institute’s Surveillance, Epidemiology, and End Results (SEER) Program.